
Complements of GE
Companies and their stance on communicating the human benefits of smart grid
Learning how smart grid technology works is important but even more significant is figuring out what the technology will do for people. As a way to monitor power demands and reallocate resources there are many companies adopting smart grid technology. The recent buzz around this technology is not only about preventing blackouts and blowouts but also about the human benefits that comes from smart grid. With the evolution of the smart grid, companies have been creating a channel of communication, clearly highlighting the positive aspects of smart grid. Considering the current influx of interactive microsites, YouTube videos and pricey commercials, companies have become highly invested in communicating to the consumer that the smart grid, is a good thing.
As a prime example, Google has partnered with several utility companies and has been heavily involved in dialogue advocating for smart grid technology. The internet giant’s smart meter project called, Google PowerMeter is meant to organize and track energy consumption in homes and/or businesses. In efforts to support the program, Google has developed a free Web service, which allows consumers to view their electricity consumption on a daily basis. As the developers of the PowerMeter, Google.org (the philanthropic arm of the giant) has taken a deep dive in focusing on the positive impact this system will have on societies everyday use of energy.

From Google.org
By having information about your energy consumption, Google believes consumers will be in a better position to make smarter choices. Monitoring and having access to information about your daily energy intake will allow consumers to make informed decisions on how and when to cut back. This notion of access to information is a consistent message resonating within Google’s push for smart grid technology. Check out the video on Google.org’s Youtube channel, which gives a deeper look on how they are communicating the human benefit of smart grid technology.
GE, another company that has publicly support smart grid technology has been a heavy investor in updating the national power grid. As a part of their communication efforts GE paid $100,000 per second for a commercial that aired during this years Super Bowl. GE’s microsite provides an interactive inside look on how smart grid works. Additionally, The commercial and the microsite coupled with GE’s strong partnerships with Google and other companies like California’s PG&E and American Electric Power are clear initiatives in educating the public about smart grid. As the company continues to develop commercials and partnerships, GE has been a key player in communicating the positive impact smart grid will have on consumers.
Other major companies, like Microsoft, Seimans, Johnson Controls (client) and IBM have also been key players in advocating for smart grid technology and emphasizing its benefits.
Are there any risks in highlighting and communicating the human benefits of smart grid? Yes, there are. In the February 17th issue of USA Today the cover story of the Money section highlighted several cases in which homeowners have been unhappy with the smart grid. Instead of saving money some homeowners had seen their electricity bills skyrocket. Given this article and others, there are clear pros and cons to smart grid.
Nevertheless, this blow back and any others that follow will not put a damper to the next phase of smart grid technology. Current data shows that by the end of 2010 nearly 35% of houses and businesses will have smart meters - a clear representation that consumers do believe there is a human benefit in smart grid.



















What can builders do to tackle the daunting challenge of reducing job site waste? The answer is actually quite simple –reduce the amount of amount of materials used in the first place, reuse and recycle. Following are some tips and strategies in place on how to reduce the environmental impact on any construction site. Not only will you be doing your part to conserve our natural resources, but also cutting job costs and future material expenses at the same time. It’s a win-win situation for all.


Jamie Qualk is a vice president at 


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