The Federal Trade Commission (FTC) has announced new social media regulations effective December 1, 2009. Whether your organization is proactively engaged in social media or just loosely experimenting, putting a social media policy in place for your employees and understanding the FTC guidelines is a must to avoid risk exposure.
Below you’ll find a recording from IMRE’s (our company) Social Media Policy Webinar that was conducted this past Tuesday, December 15. Watch and learn about:
- Employee risk statistics/factors
- FTC guideline implications
- Issues with solutions
- IMRE’s approach to specific policy components, including who should own the process, how to build a collaborative effort and content for your policy and training program
- Upcoming Event: Putting Social Media into your PR Strategy
- Sessions with Social Media
- Social Media Marketing School with Dan Zarrella
- Webinar on Online Marketing Must-Haves
- Social Marketing: The Overlooked Victim of the Housing Crash
Tags: FTC guidelines, imre, social media, social media policy